Front Row Motorsports (FRM) today announced a new season-long marketing initiative aimed at driving awareness for social responsibility throughout a variety of areas. The "We Care" campaign will focus on consistent messaging across the team's public relations, social media and partnership activation efforts during designated time periods for each cause.
"We want to be able to utilize our team assets, and all the reach and influence we can make, to give back to the communities we race and live," said FRM owner Bob Jenkins. "By rolling out specific cause marketing campaigns throughout the season, we are attempting to do our part in raising awareness both for our partners and tangible ways to affect change."
To kick off the year, FRM has partnered with www.ClassicCars.com and the National Road Safety Foundation (NRSF) to launch the "We Care: Safe Driving" campaign. ClassicCars.com is the world's largest online marketplace that brings parties together to buy, sell and enjoy classic and collector vehicles easily and safely. The NRSF is a non-profit charitable organization that, for nearly 60 years has been dedicated to reducing crashes, deaths and injuries on our nation's highways by promoting safe driving behavior through greater public awareness.
Running through the spring NASCAR race weekend at Texas Motor Speedway, FRM along with drivers Michael McDowell, John Hunter Nemechek and Todd Gilliland will focus on supporting and sharing messaging to "leave the speeding to the professionals."
Speed is a factor in 26% of all fatal traffic crashes, killing more than 9,000 people every year.
"We want to be able to utilize our team assets, and all the reach and influence we can make, to give back to the communities we race and live," said FRM owner Bob Jenkins. "By rolling out specific cause marketing campaigns throughout the season, we are attempting to do our part in raising awareness both for our partners and tangible ways to affect change."
To kick off the year, FRM has partnered with www.ClassicCars.com and the National Road Safety Foundation (NRSF) to launch the "We Care: Safe Driving" campaign. ClassicCars.com is the world's largest online marketplace that brings parties together to buy, sell and enjoy classic and collector vehicles easily and safely. The NRSF is a non-profit charitable organization that, for nearly 60 years has been dedicated to reducing crashes, deaths and injuries on our nation's highways by promoting safe driving behavior through greater public awareness.
Running through the spring NASCAR race weekend at Texas Motor Speedway, FRM along with drivers Michael McDowell, John Hunter Nemechek and Todd Gilliland will focus on supporting and sharing messaging to "leave the speeding to the professionals."
Speed is a factor in 26% of all fatal traffic crashes, killing more than 9,000 people every year.